THE TIME SHOP

INAUGURAL HOLIDAY CAMPAIGN
ART DIRECTION
MCCANN NY

Client
Chick-fil-A

Objective
Establish an all-new, magical world as part of the brand’s first-ever holiday campaign across a range of platforms including film, social and a pop-up experience.

Result
A heartwarming 2 minute animated film, an online experience and a limited-time pop-up in New York City that inspired people to give the gift of "Together Time".

🏆 2020 EX Award for Best Pop-Up Retail Activation

💡 CDs: Larry Platt, Danny Rodriguez, Nic Howell, Geoff Bentz

TEASER FILM

PRODUCTION: CRAFT NY

The teaser film invites viewers to enjoy the magic of the animated film at the Time Shop Pop-up in SoHo.

Roles
Moodboarding, Editing, On-Site Captures

ANIMATED FILM

ANIMATION: PSYOP

The 2 minute animated short introduces viewers to Sam, a child eager to spend time with her family during the holidays, and the magical world of the Timekeeper.

Roles
Moodboarding, Post-Production

Contributed to the color grading of key scenes under the guidance of Nic Howell, CD.

Color grading.

Worked with Pysop to develop elements like this snowglobe, which would later become the basis of Snapchat and photobooth filters.

Color grading.

POP-UP SHOP

EXPERIENTIAL AGENCY: MOMENTUM

The 130 sq. ft. experience featured 5 unique spaces that brought to life the magic of the film for NYC families.

Roles
On-Site Content Captures, Prop/Set Development

The Time Shop entrance featured gears my team developed with Momentum.

Contributions to the experience included prop and sign design.

Oversaw the development of our giant storybook with a local creator in NJ.

Presented concepts and moodboards for this book decor; this is the final arrangement.

Designed snowmen and selected outfits.

Selected 6 local calligraphers to create over 2,000 handwritten cards for guests.

Contributed to the design of the Time Card room via moodboards and flow diagrams.

SOCIAL

PRODUCTION: THE MAKERS, CRAFT NY

Shot key pieces of content promoting Time Cards, through which over 3 million hours of ‘Together Time’ were gifted.

Roles
Creative Direction, Art Direction, Casting, Retouching

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