MADE WITH CARE
Nespresso
Objective
Develop a film piece that encapsulates the high level of craft, attention and care that goes into every cup of Nespresso.
Result
A global 3 minute long spoken-word anthem featuring masters of care in their crafts such as George Clooney, Emi Mahmoud, Johanna Ortiz, Chiara Ferragni and more, which was translated to 12+ languages and became the brand’s largest digital campaign to date.
Roles
Art Direction, Design, Styling
💡 CDs: Larry Platt, Danny Rodriguez, David Cappolino, Tim Min
A GLOBAL EFFORT
A GLOBAL EFFORT
Due to COVID-imposed travel restrictions, this project was shot in 9 countries utilizing remote shoots within 1 week. My role was to bring everything together cohevisely and in a way that felt true to both Nespresso and the talent within the project’s tight deadlines. I developed backgrounds, influenced styling, and led design across additional digital assets.
Roles
Moodboarding, Editing, On-Site Captures, Design
‘SHARED VALUES, SHARED VOICES’
‘SHARED VALUES, SHARED VOICES’
George Clooney and Friends take a beat to respond to the campaign’s central question: ‘What is care?’
Roles
Art Direction, Styling, Editing, Post-Production