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ABOUT


  • MUST-SEE 2023 

ORGANIC DIGITAL CAMPAIGN
CREATIVE DIRECTION    
BARBARIAN GROUP



 Client
American Express

Objective
Ahead of predicted increases in travel in 2023, Amex wanted to create an organic video series that inspired travel to cities where Amex offers unparalleled experiences through its partnerships with hotels, restaurants and activities.

Result
A social-first series that leverages popular content creators around the world to provide a familiar yet high-quality POV to the possibilities of each city.

Roles
Creative Direction,  Art Direction, Briefing

💡 Team: Kayleigh Hanlon, Alex Katz, Hridi Kamal

  • UNENDING COOL IN: 📍 COPENHAGEN 






  • ADVENTURE AWAITS IN: 📍 SYDNEY 




  • A CITY FULL OF ‘MAIN CHARACTER’ MOMENTS: 📍 PARIS




  • GET LOST DILLY-DALLYING: 📍 CDMX




  • FAMILY FUN INCLUDED: 📍 FLORIDA KEYS







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