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  • THE LITTLE THINGS

NATIONAL TV CAMPAIGN
CREATIVE & ART DIRECTION   
MCCANN NY & CRAFT NY 



 Client
Chick-fil-A

Objective
To shoot the 6th installment of the brand’s ongoing ‘Little Things’ campaign, capturing stories from new voices, new faces and new moments since 2020.

Result
6 :30 TV spots that highlight truly special moments amongst diverse individuals from various parts of the US, from a mother-daughter duo from Cuba celebrating Mardi Gras with the help of their local operator, to Gen-Z besties exchanging giggles over a great act of kindness.

Roles
Creative Direction,  Art Direction, Set & Prop Design, Cast Selections, Post-Production

💡 Team: Sherrod Melvin, Tom Weingard, Josh Race





  • ‘MARDI GRAS’ 

A Cuban mother and her daughter share the joy behind their local New Orleans-based operator taking matters into their own hands when their yearly Mardi Gras parade gets cancelled due to COVID.

For stories that took place during the pandemic, the iconic red couch was split in 2, and distanced 6 ft. apart.
For this story, I worked with our set designer to create a camera-approved mardi-gras float.  
Side view of mardi-gras float.  



  • ‘2 BLOCK SPRINT’ 

A New Yorker’s bad day gets turned around when her local CFA girly runs 2 blocks to deliver her forgotten milkshake.


I thought it’d be hilarious to design a ‘yield to shake deliveries’ sign. So, here that is.
I also designed a street sign inspired by their encounter.  




  • ‘NEW CAR’ 

Two Gen-Z besties (and coworkers) giggle their way through a sweet, life-changing act of kindness.


I designed license plates with cow spots for the girls to take home.  
Shenanigans were highly encouraged.





  • ‘TEXAS FREEZE’ 

As a Houston native, I know firsthand how badly 3 back-to-back snowstorms iimpacted my hometown community. This story shares how one operator decided to help local hospitals during a time of need.  



Our team worked with Texas Children’s, one of the hospitals who recieved help during the snowstorms, to create a Texas-sized thank-you card for the operator.  
As a COVID-related story, the iconic red couch was split in two, and distanced 6 ft. apart.




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