DON’T JUST TAKE, GIVE
Fujifilm Instax
Objective
Execute Instax’s first-ever global platform, ‘Don’t Just Take, Give’ across a range of platforms, from film to social to digital and others, in a way that younger audiences feel inspired to share their creations (and prints) with the world.
Result
A vibrant, Gen-Z-inspired collection of pieces that have collectively gained over 50M impressions online since its launch, including over 10M submissions of user-generated content across Instagram, Twitter and Facebook.
🏆 The Drum Best Advertising Campaign 2020
💡 Creative Directors: Dov Zmood, Andre Massis, Matt Bisher
LAUNCH FILM
LAUNCH FILM
The campaign launched with an anthemic film that shows all the different ways people bring the joy of Instax into their lives through a series of vignettes. Aside from managing the 300+ slide pitch deck, I built moodboards and developed mock-ups for the winning pitch.
Roles
Pitch Deck Ownership, Moodboarding, Art Direction Assistance to Creative Directors
SOCIAL
SOCIAL
The spirit of the campaign extended to social via monthly #Give10 challenges designed to encourage fans to share 10 prints online. My role was to pitch concepts for each challenge, then brief and art direct the creative for use across the brand’s social channels.
Roles
Concepts, Art Direction, Briefing, Design, Illustration
PROMOTIONAL ASSETS
PROMOTIONAL ASSETS
Designed and retouched assets as needed for international markets under the watchful eye of Creative Director, Andre Massis.
Roles
Art Direction, Design, Retouching